Bad Design is Bad design. Good is Good. Is the golden ratio really a good thing? Sometimes it takes away the artistic look that people adore.
According to Jennifer Bailey of 99designs, ‘the Golden Ratio is a very handy number that helps you create beautiful, perfectly balanced designs that are aesthetically satisfying on a deep cerebral level’. Is that cool or what?
Now, I am a practitioner and a firm believer if the golden ratio is used for the right purpose, you will get a lot more from the brand. Either as a rebranding or a new brand development, it serves NOT as a foundation but a support and a reconfirmation of a symbol and system done right.
Nowadays though, I mostly see the golden ratio used in logo development as a gimmick. To attract viewers and serves as a supportive marketing for a logo that doesn't even need a golden ratio measurement.
There are cases where the golden ratio is used as the primary inspiration rather than the actual soul of the logo and what it is supposed to represent. This is wrong!
The essence of the logo must be done right first, even before the shape is formed. Only then does the golden ratio come into play. It is more a tool for an engineer than an architect although an architect will still be acutely aware of it.
Johan Broddfelt of Lund University believes that, ‘the golden ratio is a tool that is used to make the design look better but it is the designer that ultimately decides which direction to go and what tools to use to perfect the design’. He advises ‘to use the golden ratio with care and only if it moves the design in the direction you want it to go’.
The golden ratio is a GOD given gift that surrounds nature and encompasses every living being.
It is the Perfect Measurement for almost everything. Knowing it well is one of the greatest knowledge blessings any person can have on a design.
However, this POWER should only be handled by someone that really understands how to wield it. You can win and create a great design with the golden ratio. At the same time, you can lose and end up with a poor design just because you do not fully understand the blessings and the pitfalls in using the golden ratio.