Marketing

January 20, 2020

Revisiting the The Kapferer Brand Identity Prism

Kapferer’s brand identity uses traits of human being for a metaphor of a brand.
January 29, 2020

What is Branding?

Let’s talk about branding as it is on the business floor.
February 3, 2020

Conversation with Marty Neumeier on ‘What is branding?’

Marty Neumeier is an author and master on all things brand.